What does it
take to make a company successful? While getting the core business functions is
the foremost task, it is still not enough. UX is the key differentiator in
today’s world and the answer to everything.
Mr. Amber
Krishan, Group Lead & Technical Director of Training, Human Factors
International began with a question every company and every MBA student seeks an
answer to. A graduate in product design from National Institute of Design (Ahmedabad)
and post graduate in Design & Technology from Parsons School Of Design (New
York), Mr. Krishan has over 6 years of experience in user interface design,
usability analysis, consulting and research in the enterprise and consumer
software industry. He has also been guest speaker at several events namely UPA
chapter event, Connecticut, USA, Microsoft - Nokia Windows 7 Roadshow in Mumbai
and Hyderabad and Appfest at Indian Institute of Management, Ahmedabad.
Talking
about user experience, Mr. Krishan rightly said that UX is not about making
things colourful, the coolest idea or quirky ads. Also, it is neither about
getting onto every single platform nor about copying Apple. UX is about getting
the business objectives right and working with customers to decipher what they
want. The idea is to design a user experience journey that spans across all
channels.
While the
audience was enchanted by the new dimension of doing business as explained by
the guest speaker, he opened up another unexplored avenue to the students- UX
as a business discipline. UX leaders are known to outperform competition even
when the economy is not doing well. As future MBAs, we should give UX a serious
thought as it is considered a top strategic priority in the everyday changing
business environment.
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