True genius of a person is not in the reflection of his knowledge
but in how can one enable others to relate to that knowledge. This fact was further proved by Mr. Rakesh
Kumar who visited the college on August 14, 2012 for the Anubhuti session organized
by the Corporate Interaction Division. Holding the position of Chairman, Global Qualitative Board & Head
of Africa - Middle East - Asia Pacific, Firefly Millward Brown, it was his
humility and simplicity that immediately struck a chord with the students.
He very expertly
talked about two of the major forces to affect the business world today, that
are ‘the rules for brand engagement in the social media space’ and ‘the mirror
has two faces – dissecting human personalities in the social media space.’
While the former stressed on how today the world of marketing needed to focus on
social media and utilize it for promoting products, the latter talked about the
difference in the online and offline personality of individuals. Right from the
start it was an interactive and engaging session filled with simple truths and
facts that in equal amounts impressed and enlightened the students.
First and foremost the
topic was such that the students immediately warmed to it. However, it was Mr.
Kumar’s proficient handling of the simple and at times basic queries of the
students that truly made the session informative. In addition to this he
kindly shared a lot of information based on researched carried by his company,
as well as talked about the future that the field of marketing will have to
move into. He cited relevant examples, like higher propensity among single
children (especially in China etc.) to develop a close relationship to their
virtual life. He also mentioned the Egyptian Revolution to stress upon the
power of social media. Thus his examples, the straightforward approach and the
stimulating presentation kept the session invigorating and inspiring. It was a truly
knowledgeable experience for one and all.
